Articles by "TIPS IN ADVERTISING AND COPYWRITING AND INTERNET MARKETING"
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The need for copywriting is to create an awareness about a brand or talk about services to be offered. And the goal of the copywriter is to grab readers' attention and encourage them to purchase the brand or make use of the offered services.
For the copywriter to achieve this goal, he must create a very remarkable content that the reader finds very interesting and valuable.
A copy must be at it's best in order to yield good results. A copywriter should discover the best ways to achieve this.

Below are 6 good copywriting tips

1. Use related keywords
Observe the SEO.
SEO- Search Engine optimization is the act of trying to get ranked in the top results on a search engine such as Google. This is achieved by finding the keywords that are about what (the brand or services) you are writing on. Copywriting is mostly done online - blogs, websites, email boxes; hence the need for SEO.
Focus on your brand, write more on the keyword of the brand, and also try and include all the phrases that can build up the keyword.
For instance; when you are writing on ''phones''.
KEYWORD = ''PHONES''
PHRASES/CLAUSES = ''DURABLE UK PHONES'' ''IMPORTED PHONES THAT CAN LAST LONGER'' ''SMART PHONES WITH STRONG BATTERY LIFE''
These phrases/clauses are often called LONG TAIL KEYWORDS

2. Use enticing headlines 
Use headlines your readers can never resist. These headlines should draw their attentions.

3. Take time and advertise your brand
Copywriting is all about advertising your brand. You have to give all the marketable and beneficial information about the brand.
Your aim is to market a brand and you have to put the right words together. Copywriting is essentially moving words around to sell better.

4. Include compelling offers
Offer what a typical prospective buyer cannot reject. You can tell your reader to save some money when they buy your brand, simply because you are taking some percentage off the original cost.

5. Use engaging lines
Tell your readers you have already made reservations for them, tell them you have already informed your MD about their willingness to buy the offered brand, or tell them that you have figured out the best for them.

6. Write to offer solutions 
Outline to the readers the unwanted issues they may have faced in the past, and then propose to offer solutions this time.

The 7th tip should be to request your readers' actions.
Tell them you are waiting for them to take a decision.  Avoid weasel words (words that avoid a direct command). Do not use passive voice. Just instruct them on what to do.



It takes a professional writer and a good copywriter to put up a copy that can sweep off a reader's feet. Even if you are not a good copywriter yet, here are just 4 tips for you to improve on copywriting
1. Learn why people hire copywriters. The more you learn, the more you discover how dynamic copywriting could be.
2. Do copywriting exercises everyday. Simply, practice makes perfect.
3. Be determined to create a career path with copywriting. This will make you work harder and get more focused.
4. Always refer to copywriting books and materials.

You can get a lot of comprehensive copywriting advice and tips from NET-CONTENT. There are a lot of experienced professional writers that can offer you good copywriting tips.
Many websites also give copywriting advice, but NET-CONTENT is the best.

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Can Google Tell the Difference Between Good and Bad Content?

The answer to that question is, yes! Both types of contents have features which differentiate them in relation to Google search. A good content represents a brand, it's very original and authentic, and it's well written and structured.

Writing a good content is quite a task ranging from, (i)creating a meaningful and well written content, (ii)representing the brand being written about, to (iii)making the content stand out from the myriads of contents created by rival marketers. 
Even when you manage to complete the first two tasks, what of the last task?
As a matter of fact; today, there are about 164 million blogs online and 71% get fewer than 5,000 visitors per month. This is to show the huge competition in content marketing. And how can a marketer create a good content in order to make it stand out and drive the desired traffic?
Here are 2 key points to that can help out.



(A) Create a good page
A page setting matters so much to Google search. Google uses an algorithm processing mechanism known as PageRank to rank blogs in their search engine results. In this mechanism, a blog is ranked higher above the others when it has more authentic links to it. That is to say the pages of a blog can easily be found on Google search when it has more links directed to it. Links to a blog are simply organic traffic directed to the blog from other blogs. Links to a particular page in a blog can only be realized when the page is of high importance.
For a page to be of importance, a content marketer has to do these;
(i)Make the page rich and original
A page must be rich and original for it to be of importance in order to attract links to it. And apart from that, pages that contain copied or pirated contents are not detected by the Google algorithm processing mechanism. And that's simply because no changes, or no new updates were made on the page.
(ii) Use Keywords that hook
While writing the page content about your brand, construct keywords that match the brand. The keywords can easily "hook up" with Google crawling and define your brand perfectly. Crawling is another algorithmic process used by Google to discover new and updated pages in order to compile a massive index of all the words it sees and their location on each page. The massive index helps Google to deliver results of a Google search.
(iii)Share your Page content 
Sign up with different social media and share your page contents. This will help to direct links to your blog.
(iv)Keep the niche consistent
Don't deviate from whatever thing you are writing about. This will reduce distraction, attract visitors and in turn boost links to your page

(B) Create eye-catching and searchable headlines 
According to Copyblogger; ''a good headline sparks interest and invites readers in. 80% of people will read your headlines, But only 20% of those people will read the rest of your content!''
Use searchable long tail keywords in creating the headlines. Long tail keywords are simply phrases comprising the main keyword and 2 or 3 descriptive words.

You want to read and learn more? Order this book: "Don't break the traffic" (a book on how to drive enough authentic organic traffic to your websites and blogs) written by: Winston 'Winny Greazy' Oge. 

 Send a mail to scriptsandpapers@gmail.com 

 Follow on twitter: https://twitter.com/winny_greazy 
Facebook: https://facebook.com/winny.greazy
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This is for the position of a Content developer and entertainment writer

If we are talking about content developing, you are referring to ''placing inside a media what people would love to listen to, see, or read''

Media could be in many ways; the main three are TV, Radio and Paper

For TV media, you must develop what people would love to see.
For Radio media, you must develop what people would love to listen to.
For Paper media, you must develop what people would love to read.

Before these things are developed, they are first written.
In fact, everything you present in any form of media is first written. Do you belong in the writing team!



If you are a seasoned script-writer, a professional advert-writer and a dynamic story developer, then you can work as a Content developer and entertainment writer.
Are the scripts you write very comprehensive?; the advert scripts you write so informative?; and the stories you develop super thrilling? Then you belong in the writing team.

On TV, people love to watch TV shows, Movies and entries. Hope you can develop ideas for shows and documentaries. Hope you can write scripts for TV shows, documentaries and movies.

On Radio, people love to listen to Radio shows, News, Info on goods and services. Hope you can develop ideas for radio shows. Hope you can write great news scripts. Hope you can write good advert scripts.

On Paper, people love to read Short stories, Drama, Poems. Hope you can develop good stories. Hope you can write good scripts for drama.

Ask them to hire you, you can do the job!

Let them know that everything presented in any form of media is first written. You are in the writing team!


Written by: Winston 'Winny Greazy' Oge 

 Follow on twiter: https://twitter.com/winny_greazy 
Facebook: https://facebook.com/winny.greazy
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An advert must represent the aim of the brand it advertizes.

If your brand is promoting the 'ease' and 'quickness' of payment of bills, or recharge of subscriptions; then your advert must support that. No part of your advert should disqualify the aim of your brand.

At Quickteller, the advert at a point mis-interpreted the aim of the Quickteller brand.
Wasn't that payment quick enough that made that 'guy' finish up the whole 'suya' only himself?
That part of the advert wasn't necessary as the guy ate up the whole suya, thus indicating the Quickteller payment wasn't quick enough.
The writer should have made it in such a way the guy tried to pick up the whole 'suya' but couldn't.

...just saying my mind anyway.

But you can contact us today for better advert scripts. We are simple professionals!


Winston 'Winny Greazy' Oge

Follow on twitter: https://twitter.com/winny_greazy
Facebook: https://facebook.com/winny.greazy
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The success of sales of brands lies on the success of advertisements about the brands. Brands tend to remain dormant when their stories are not told. Advertisement of a brand is the enterprising story about the brand. The details about the brand that will lure customers to buy them are contained in the story; and the job of an advertiser should be to tell the story perfectly. The aim of an advertiser is to make his brands known to the audiences, the customers; and he has to do that through online or offline platforms.
Online platforms are:
Weblogs, Websites, Pages of social websites, Phone Apps, Computer Apps, Web chat groups, Radio, TV, Podcasts, Phone conversations,
Offline platforms are:
Magazines, Newspapers, Pamphlet, Tracts, Pages of books, live jingles, live market outreaches,

Here are tips on how to advertise your brands and products online and
offline for better sales
(1) Get a good advert script
Whether offline or online, you need a advert script. An advert script takes your audience's hearts into the soul of your brands. A good advert script will perfectly tell the whole good story about your brands.

(2) Prepare a good presentation
You need to get a good presenter that has a wonderful convincing voice. The visual production should also be very attractive with friendly color blending.

(3) Target the season of the year when your brands are highly needed
This will help you save some money as you will only spend money on advert when customers are highly in need of your brands.  Read more here
For more details, follow on twitter: www.twitter.com/winny_greazy 
Facebook: www.facebook.com/winnygreazy

Written by: Winny Greazy
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My name is Winston Oge ''Winny Greazy''

I am a good blogger and content writer. See it here
scriptsandpapers.blogspot.co.ke/2014/12/how-to-maintain-and-monetize-your.html?m=1

I am a good copywriter. See it here
scriptsandpapers.blogspot.co.ke/2015/02/12-advantages-of-online-shopping.html?m=1

I am a good online brand marketer. See it here
scriptsandpapers.blogspot.co.ke/2015/02/brands-for-sale-this-is-right.html?m=1

I teach script writing. This is my blog scriptsandpapers.blogspot.com

 Check me out on twitter: https://twitter.com/winny_greazy
Check out on facebook: https://www.facebook.com/winny.greazy
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