Can Google Tell the Difference Between Good and Bad Content?

The answer to that question is, yes! Both types of contents have features which differentiate them in relation to Google search. A good content represents a brand, it's very original and authentic, and it's well written and structured.

Writing a good content is quite a task ranging from, (i)creating a meaningful and well written content, (ii)representing the brand being written about, to (iii)making the content stand out from the myriads of contents created by rival marketers. 
Even when you manage to complete the first two tasks, what of the last task?
As a matter of fact; today, there are about 164 million blogs online and 71% get fewer than 5,000 visitors per month. This is to show the huge competition in content marketing. And how can a marketer create a good content in order to make it stand out and drive the desired traffic?
Here are 2 key points to that can help out.

(A) Create a good page
A page setting matters so much to Google search. Google uses an algorithm processing mechanism known as PageRank to rank blogs in their search engine results. In this mechanism, a blog is ranked higher above the others when it has more authentic links to it. That is to say the pages of a blog can easily be found on Google search when it has more links directed to it. Links to a blog are simply organic traffic directed to the blog from other blogs. Links to a particular page in a blog can only be realized when the page is of high importance.
For a page to be of importance, a content marketer has to do these;
(i)Make the page rich and original
A page must be rich and original for it to be of importance in order to attract links to it. And apart from that, pages that contain copied or pirated contents are not detected by the Google algorithm processing mechanism. And that's simply because no changes, or no new updates were made on the page.
(ii) Use Keywords that hook
While writing the page content about your brand, construct keywords that match the brand. The keywords can easily "hook up" with Google crawling and define your brand perfectly. Crawling is another algorithmic process used by Google to discover new and updated pages in order to compile a massive index of all the words it sees and their location on each page. The massive index helps Google to deliver results of a Google search.
(iii)Share your Page content 
Sign up with different social media and share your page contents. This will help to direct links to your blog.
(iv)Keep the niche consistent
Don't deviate from whatever thing you are writing about. This will reduce distraction, attract visitors and in turn boost links to your page

(B) Create eye-catching and searchable headlines 
According to Copyblogger; ''a good headline sparks interest and invites readers in. 80% of people will read your headlines, But only 20% of those people will read the rest of your content!''
Use searchable long tail keywords in creating the headlines. Long tail keywords are simply phrases comprising the main keyword and 2 or 3 descriptive words.

You want to read and learn more? Order this book: "Don't break the traffic" (a book on how to drive enough authentic organic traffic to your websites and blogs) written by: Winston 'Winny Greazy' Oge. 

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