December 2016


Vikas Shah, a Professor of Entrepreneurship has interviewed the likes of Sir Richard Branson, Sir James Dyson, and Steve Ballmer and here he reveals their simple secrets. Their secret formula is captured in these ten points and unsurprisingly, passion is a vital ingredient. These people set out to pursue something they love doing and make a change without intending to make crazy money in the first place.

1. Find your passion: The vast majority of people who have made their billions didn’t intend to make that money; they found something they were unbelievably passionate about, and made it their life. It just so happened their timing was perfect, and it became a huge wealth generator – but that passion was the starting point.

2. Be resilient: The overwhelming majority of billionaires I’ve met advise me that you have be resilient. You have to be able to get back up after the knocks, you have to be prepared to fail and to embrace that, and you have to be prepared to operate outside the comfort zone of your normal life. 



3. Don’t chase wealth: Without exception, every single billionaire I’ve met has told me that starting a business for them was never about the money – it was about making a big change in the world, whether that’s revolutionising technology, solving a problem, improving lives, or creating something. That was the driver.

4. Look after your health: It’s a common mistake to think that these individuals are working 23.5 hours a day. The overwhelming majority of billionaires I know are extremely committed to their health - they sleep well, eat well, take breaks, and make sure they are in peak-performance (otherwise they can’t lead). 
This isn’t just a ‘nice perk of being rich,’ but rather something that’s been an important part of their lives from the start. 

5. Think about how you can help people: One inspiring characteristic of all the billionaires I’ve met has been a deep sense of philanthropy (which has often been with them from the start of their journeys). 
Most have been committed to changing lives in a positive way, and have applied their contacts and skills to helping charities at a community level initially, and then as they grow, in a wider sense through their foundations. More than a few have told me that they feel this is a ‘moral imperative’ 

6. Think about the long-term: Very few (if any) billionaires think about the short-term; most are constantly thinking about how they can make their business sustainable, often long after they’re gone. It’s about the generation-length time frame, not a quick buck - and that’s a powerful part of how they’ve been successful. 

7. It’s about execution: Ideas are important, but just because you’re an ideas person- doesn’t mean you’ll make it. As one billionaire told me, ‘having a great idea is great, but you have to execute it!’
8. Be a people person: Without exception, every single billionaire I’ve met has significantly credited their success to their team. To make this kind of money you need to have a brilliant team, who are motivated and led by your vision, and that you can take on the journey. This means you have to be a people person; you have to have a high emotional intelligence. 

9. Be open and find a mentor: Every single billionaire I know has a mentor, a coach or a close friend they can confide in. Nobody knows all the answers and having a space to challenge and be challenged is important.

10. Be yourself: Don’t try and be someone else, don’t try and be some pantomime villain of a boss: be who you are, and leverage that. As Richard Branson told me when I asked him ‘who’ he is: 'I am the tie-loathing adventurer, philanthropist and troublemaker, who believes in turning ideas into reality.'





Source: Daily Mail
The need for copywriting is to create an awareness about a brand or talk about services to be offered. And the goal of the copywriter is to grab readers' attention and encourage them to purchase the brand or make use of the offered services.
For the copywriter to achieve this goal, he must create a very remarkable content that the reader finds very interesting and valuable.
A copy must be at it's best in order to yield good results. A copywriter should discover the best ways to achieve this.

Below are 6 good copywriting tips

1. Use related keywords
Observe the SEO.
SEO- Search Engine optimization is the act of trying to get ranked in the top results on a search engine such as Google. This is achieved by finding the keywords that are about what (the brand or services) you are writing on. Copywriting is mostly done online - blogs, websites, email boxes; hence the need for SEO.
Focus on your brand, write more on the keyword of the brand, and also try and include all the phrases that can build up the keyword.
For instance; when you are writing on ''phones''.
KEYWORD = ''PHONES''
PHRASES/CLAUSES = ''DURABLE UK PHONES'' ''IMPORTED PHONES THAT CAN LAST LONGER'' ''SMART PHONES WITH STRONG BATTERY LIFE''
These phrases/clauses are often called LONG TAIL KEYWORDS

2. Use enticing headlines 
Use headlines your readers can never resist. These headlines should draw their attentions.

3. Take time and advertise your brand
Copywriting is all about advertising your brand. You have to give all the marketable and beneficial information about the brand.
Your aim is to market a brand and you have to put the right words together. Copywriting is essentially moving words around to sell better.

4. Include compelling offers
Offer what a typical prospective buyer cannot reject. You can tell your reader to save some money when they buy your brand, simply because you are taking some percentage off the original cost.

5. Use engaging lines
Tell your readers you have already made reservations for them, tell them you have already informed your MD about their willingness to buy the offered brand, or tell them that you have figured out the best for them.

6. Write to offer solutions 
Outline to the readers the unwanted issues they may have faced in the past, and then propose to offer solutions this time.

The 7th tip should be to request your readers' actions.
Tell them you are waiting for them to take a decision.  Avoid weasel words (words that avoid a direct command). Do not use passive voice. Just instruct them on what to do.



It takes a professional writer and a good copywriter to put up a copy that can sweep off a reader's feet. Even if you are not a good copywriter yet, here are just 4 tips for you to improve on copywriting
1. Learn why people hire copywriters. The more you learn, the more you discover how dynamic copywriting could be.
2. Do copywriting exercises everyday. Simply, practice makes perfect.
3. Be determined to create a career path with copywriting. This will make you work harder and get more focused.
4. Always refer to copywriting books and materials.

You can get a lot of comprehensive copywriting advice and tips from NET-CONTENT. There are a lot of experienced professional writers that can offer you good copywriting tips.
Many websites also give copywriting advice, but NET-CONTENT is the best.