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Listen to me! Please don’t rent a store for your business yet! Build an online presence first!

Call us now so we can build an online presence for your business! +44 7823 642109  Also check LinkedIn

Start running your business online first before you think of opening an offline store. Run your business online, serve customers online, display your product and services online, attend to customers online. Build an online presence first.

We are here to help you build an online presence for your business.

There are lots of risks when your business depends only on its offline physical store location.

You could spend your time and money renting an expensive store or shop, and then at the end of the day, you discover that the location is not the best place to get customers to patronize your business - either the store location is not visible enough to passers-by, or that the location has a minimal pedestrian traffic. It could also be that the location is saturated with similar businesses, making it challenging to stand out and capture a significant share of the customer base.

Again, other uncertainties can happen. Store rent could increase tremendously after a couple of years. And if your business hasn’t scaled enough to maintain the rent increments, it could slow down your business success.

Another uncertainty is when the store owner asks you to quit. This will force you to rent a store in another location. And it will impact so badly on your business. Change of physical location could affect your customers as they could shift their loyalty to another alternative.

The next uncertainty is about demolition and relocation of the stores to another location. Government could decide to demolish the stores. And when this happens, it will force you to relocate.

When all these uncertainties occur, where do you run to? Where do you migrate to? Where will the new and existing customers find you? This is to tell you that there’s need to build a firm online presence.

Online presence stays permanent forever. People will always log in into your website or business application and find your business.

It is highly advisable to first build an “online presence” for your business. Let your business function online - display your products and services online, serve your customers online, make deliveries online, get customer feedback online, do your marketing online, run your business online.

Call us now +44 7823 642109

There are so many channels and platforms that can help you run your business online.

And we have got all the tools to build any of these channels for you.

After we build the channels for you, we will install tools that will help you attract loyal customers that will patronize your business always.

Here are the channels:

  • Website 
  • Mobile App
  • WhatsApp
  • Social media platforms - Facebook, TikTok, Instagram etc. 

We can build a Website or a Mobile App for you. We will craft a Website or Mobile App well customized to fit your business. We can do that for you at little cost.

We will build-in and install all the functions needed to enable your business to run effectively so that you can attract loyal customers and serve the customers efficiently.

Just give us a call now so we can talk.

+44 7823 642109  

You can also check linkedIn

 

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All the theories on motivation actually give the companies an opportunity to figure out, which of their products meet specific customer needs. A good idea will be to make the customer’s desire a priority. The manufacturer’s desire should be a secondary priority.   
  
Consumer motivation is an internal state that drives people to identify and buy products or services that fulfil conscious and unconscious needs or desires. The fulfilment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfil those needs. 
  
These needs, desires and wants of consumers are as a result of their lifestyles. 
  
If a particular goods or services do not fulfil their desires and make them achieve the kind of lifestyle want, they might not be motivated to do a repeat of purchase for the good and service. But if the other way round, the reverse will be the case. 
  
  
For a fact, consumer motivation is not only internally driven as the Motivation theories suggest, but rather, marketers also have a huge roles to play  in motivating the consumers to buy the goods they need to fulfil their desires 
  
So this part of the presentation is to throw more light on Consumer motivation and explain how a marketer can play a big role to also motivate a consumer to compel the consumer purchase more of the goods and services. 
Hence the Influence of marketers on consumer motivation 
  
These days, marketers are really pushing so hard to get the consumers so motivated to purchase their goods and services. 
  
Now since we have discovered that the marketer has a role to play to motivate a consumer they tend to use it as a strategy to market their brands and drive it down into the spines of the consumer. 
  
Here are some of the tactics they use 
  
1: Addictive Slogan 
  
Marketers build a win-win slogan. 
This win-win slogan is an addictive slogan that is built to ostensibly satisfy the wants, desires and needs of the consumer at same time 
  
Remember that slogans a usually developed from a firm’s mission and vision statements or the determinant attributes. 
  
Actually there some brands that are for basic needs, they satisfy the consumer’s needs. While there are some brands for luxury and pleasure, they satisfy the consumer’s wants. 
  
So the marketers put everything together to convince the consumer that their brand can satisfy both the needs and wants at same time. 
  
Lucozade Sports will tell you that their drink is an isotonic drink with good taste (pleasure), gives you energy (want), then it’s better than water (needs). 
So definitely you will be motivated to buy it when you know that all your desires are about to be fulfilled at once. 
  
Closeup toothpaste is for need keeping the mouth clean (need), but also for you to have a good breathe to kiss your girlfriend (pleasure) 
  
  
2: Advertising 
  
Advertisement is either to introduce a new brand, or to refresh your mind about an existing brand. 
  
Most brands like Pepsi is already selling, but they will still always run adverts to refresh your mind about the brand. And they will use football stars and popular artists so that when you see these popular people, you will be motivated the more to continue buying Pepsi. 
  
  
3: Customizing to your specification 
  
When you are using a brand that is just for you alone, you will surely have some pride using it. 
Or maybe when you are using a brand made in your name, you will be highly motivated to continue using it 
  
Coca Cola employed this in 2015 they write people’s names on the bottles. 
There is a kind of pride and motivation when you are drinking a bottle of Coca Cola with your name on it. 
  
Some luxury car manufacturers also use this technique. 
  
  
4: Reshaping, reinventing and portability 
  
Once a brand is shaped and adapted the way you want it, it will always give you that motivation to repeat the purchase 
  
  
5: Engaging the sensory organs of the consumer 
  
Just like in consumer perception and attention, 
Some marketers use sounds, scenes, good scents and lovely feelings to motivate consumers for repeat purchases 
  
You notice that these days, marketers use hit sounds and music tracks produced by the finest music artists to motivate the youths to subscribe to their brands. 
  
In Nigeria, Etisalat employed this technique. They produced a hit track with the Nigerian artist, Banky W. 
Most youths loved the song. They downloaded on their phones and it really satisfied their desires and brought a fulfillment to their style. 
Some of them downloaded it just to show off to the opposite sex. Their wants were really being satisfied. And in turn, they were motivated to subscribe to the services of the Etisalat brand. 
  
Again, Harrods use tailored aromas and scents in their stores. 
Harris’s can decide to tell the consumers the type of scents they use, and believe you me, consumers would definitely wish to buy the scents and use them in their homes. 
  
And once this happens, there is a kind of satisfaction and fulfillment. They will be motivated to identify themselves with Harrods. And in turn, the will be repeat purchases from Harrods 



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